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A Time for Reflection


What happened in 1994?

1/94: 6.7 Northridge earthquake hit California

3/94: Seattle grunge band Nirvana played the last show in Munich, Germany

5/94: Nelson Mandela inaugurated as South Africa's first black president

7/94: The Rwanda genocide ended

9/94: Friends premiered on NBC, kicking off our large-mug craze

AND: The cornerstone for the Natural Choice Directory was laid. The vision of offering a local guide to sustainable living was realized with the publication of the 1st edition in 1995. This summer, we will be celebrating our 20th edition!

The Way We Were


"It is not by muscle, speed, or physical dexterity that great things are achieved, but by reflection, force of character, and judgment." ~ Marcus Tullius Cicero

I applaud you for making the choice for a sustainable way of living. It took a lot of dedication and patience of many to make green living a reality in our community. The existence and longevity of Directory is a testimony of the fact that sustainability is more than just a buzz word. Thank you for your support.

“Life can only be understood backwards; but it must be lived forwards.” ~ Søren Kierkegaard

We, at the Directory, do not take your support for granted. As we step forward into the unknown, we look back to learn from our mistakes and gain strength to move forward. Here is a collection of all the covers of our past editions reflecting the journey we had taken. Enjoy.

The Collection