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NaturalChoice.net - A New Look

Cover 2011Location ... Location ... Location is the key to success in real estate. By the same token, branding is the secret to victory in marketing and advertising. So, what is a brand? Brand is the face of a company. It is the perception resulting from experience with, and information about, a company or its products (according to Tom Duncan, Principles of Advertising & IMC). Branding is how a company is perceived by the public.

As the guide to sustainable living in the Puget Sound area for the past 18 years, the Natural Choice Directory maintains a unique position in the community. The Natural Choice Directory links providers of sustainable products and services with consumers who share the same passion for environmental preservation and natural living. In this capacity, our brand not only represents our company, but also the community of businesses and customers that it serves. The success of our brand brings greater visibility to our community and its shared values. To further build our brand and expand our community, we have embarked on a major marketing effort this summer.

The rollout of our marketing project started with the introduction of our new logo. This month marks the beginning of the next stage of our marketing project, upgrading NaturalChoice.net. Besides having a fresh look that clearly establishes our identity as a directory and a guide to local, sustainable living, the improvements will add many new features to our website. The upgrade will be rolled out in phases. The first phase will include:

  • Coupons from Natural Choice Directory business partners. These coupons can be accessed from either the Quick Links on the Home Page, or from our partner's display advertisement.
  • A Partners' Message Board that posts news and announcements from our business partners.
  • The Advertisers' Corner, that allows our partners to communicate directly with their customers. Advertisers can log into the Advertisers' Corner and submit community events, business announcements, and educational article for posting on our website.

I hope you find the improvements to NaturalChoice.net useful in your pursuit of a sustainable lifestyle. Stay posted for additional updates on the exciting, new features of NaturalChoice.net.